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The Best Time to Post on LinkedIn to Maximize Engagement and Followers

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Getting the most out of LinkedIn requires more than just great content—it’s also about timing. Posting when your audience is most active can dramatically boost your reach and engagement. Here’s a guide to the Best Time to Post on LinkedIn in 2024.

Does Timing Matter for LinkedIn Posts?

Absolutely. Your post timing can significantly affect how many people see and engage with your content. With LinkedIn being a professional platform, it’s important to align your posting schedule with your audience’s work habits.

Optimal LinkedIn Posting Time for Maximum Engagement

Across the board, the best time to post on LinkedIn is mid-morning between 9 AM to 12 PM on weekdays, when professionals are active. However, specific days offer more opportunities than others.

Best Time to Post on LinkedIn on Monday: 10 AM to 12 PM

On Mondays, avoid early morning as people are catching up on emails and tasks. Aim to post between 10 AM and 12 PM when your audience is more settled into their workweek.

Best Time to Post on LinkedIn on Tuesday: 9 AM to 12 PM

Tuesday is one of the most engaging days on LinkedIn. The best time to post is between 9 AM and 12 PM, capturing professionals who are fully engaged in their week.

Best Time to Post on LinkedIn on Wednesday: 10 AM to 12 PM

Wednesdays have a similar high engagement rate. The best window is 10 AM to 12 PM when mid-week activity peaks and professionals check in on LinkedIn.

Best Time to Post on LinkedIn on Thursday: 9 AM to 12 PM or 1 PM to 4 PM

Thursdays offer great opportunities both in the morning and early afternoon. Post between 9 AM and 12 PM or later in the day from 1 PM to 4 PM for maximum visibility.

Best Time to Post on LinkedIn on Friday: 8 AM to 10 AM

Fridays see a drop in engagement, but you can still capture attention by posting early in the day. The best time is 8 AM to 10 AM before people start winding down for the weekend.

Best Time to Post on LinkedIn on Saturday: 8 AM to 10 AM

While LinkedIn usage is lower on weekends, posting early on Saturday between 8 AM and 10 AM can still reach professionals who check in before their weekend starts.

Best Time to Post on LinkedIn on Sunday: 9 AM to 11 AM

On Sundays, the best time to post is between 9 AM and 11 AM, targeting professionals who plan their week ahead and are looking for fresh insights.

At a Glance: Best Times to Post on LinkedIn Each Day of the Week

  • Monday: 10 AM to 12 PM
  • Tuesday: 9 AM to 12 PM
  • Wednesday: 10 AM to 12 PM
  • Thursday: 9 AM to 12 PM or 1 PM to 4 PM
  • Friday: 8 AM to 10 AM
  • Saturday: 8 AM to 10 AM
  • Sunday: 9 AM to 11 AM

The Best Day for LinkedIn Posts: Tuesday and Wednesday

The best days to post on LinkedIn are Tuesday and Wednesday, with consistently high engagement, especially between 9 AM and 12 PM.

Top Content Formats for LinkedIn in 2024

Different formats resonate with different audiences, but for 2024, these are the most effective:

  • Text posts with images: Highest engagement.
  • Short-form videos: 30 to 90 seconds perform best.
  • Polls: Great for interaction and boosting visibility.
  • Carousel posts: Useful for step-by-step guides or in-depth content.

How to Discover the Best Posting Time for Your Audience

LinkedIn’s built-in analytics tool can help you understand when your specific audience is most active. Experiment by posting at different times and analyze which posts perform best. This will help you tailor a schedule that works for your unique audience.

3 Key Factors to Keep in Mind When Scheduling LinkedIn Posts

  1. Time Zones: If your audience spans different regions, make sure your post timing is optimized for all time zones.
  2. Audience Activity: Consider when your audience is likely to be most active—are they early risers or do they engage more during lunch breaks?
  3. Content Type: Job postings and thought leadership content might perform better at different times compared to casual or promotional posts.

 

 

FAQS

1. What is the worst time to post on LinkedIn?

The worst times to post on LinkedIn are usually early mornings before 8 AM or late evenings after 5 PM. These hours tend to see lower engagement as professionals are either commuting or winding down from their workday.

2. Are weekends good for posting on LinkedIn?

Weekends, particularly Saturday and Sunday, typically have lower engagement. However, if you do post on weekends, aim for early morning (between 8 AM and 11 AM) to catch professionals who are active before starting their weekend routines.

3. How often should I post on LinkedIn for optimal engagement?

Consistency is key on LinkedIn. Posting 2 to 3 times a week is ideal for maintaining visibility and engagement without overwhelming your audience. Quality matters more than quantity.

4. Does LinkedIn engagement drop during holidays?

Yes, LinkedIn engagement generally drops during major holidays as professionals are away from work. However, posting right before a holiday can be a good strategy to capture attention before the break.

5. What types of content perform best on LinkedIn?

Text posts with images, short videos, polls, and carousel posts tend to perform the best on LinkedIn. Engaging and informative content that adds value to your professional audience is more likely to be shared and commented on.

6. Should I adjust my LinkedIn posting times for international audiences?

Yes, if your audience is international, consider their local time zones. Tools like LinkedIn analytics can help you determine when your posts are being viewed across different regions.

7. Can I schedule posts on LinkedIn?

Yes, you can schedule posts on LinkedIn using third-party tools like Hootsuite, Buffer, or Sprout Social, which allow you to post at optimal times even when you’re not available to do so manually.

8. How long should LinkedIn posts be?

LinkedIn posts that are concise yet informative tend to perform well. Aim for around 150-200 words for regular posts, while articles can be much longer, depending on the depth of information.

Conclusion

By posting at the right times and optimizing content format, you can significantly improve your LinkedIn engagement and grow your professional network. Tuesdays and Wednesdays are the prime days, and mid-morning is generally the best time to post. However, don’t forget to test and adjust based on your audience’s preferences to achieve the best results.

 

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